Flippa is the largest open marketplace with 600K+ registered buyers and listings from $500 to $10M+, but quality varies. BusinessFinder focuses on verified, quality listings with transparent financials and more structured buyer/seller support. Choose Flippa for the widest selection (especially small sites); choose BusinessFinder for verified quality and a guided acquisition experience.
| Feature | BusinessFinder | Flippa |
|---|---|---|
| Founded | 2020 | 2009 |
| Business Model | Verified marketplace | Open auction + fixed-price marketplace |
| Deal Size Range | $10K — $10M+ | $500 — $10M+ |
| Seller Fees | Success fee only (10-15%) | Listing fee ($49-$499) + success fee (10-15%) |
| Buyer Fees | Free | Small buyer fee on some deals |
| Listing Volume | Curated, verified listings | Largest volume (open submissions) |
| Financial Verification | All listings verified | Optional verification available |
| Escrow | Yes, included | Yes, via Escrow.com integration |
| Sale Format | Fixed price + negotiation | Auction + fixed price + negotiation |
| Best For | Verified businesses, guided experience | Wide selection, budget-friendly options |
Flippa operates as an open marketplace where almost anyone can list a website or online business. This means a huge selection but also more variability in quality. Flippa offers optional verification badges, but not all listings are verified. Buyers need strong due diligence skills to separate genuine opportunities from inflated or misleading listings.
BusinessFinder verifies financials on all listings through payment processor statements, analytics verification, and ownership confirmation. This creates a more trusted browsing experience where buyers can rely on the data presented in each listing.
Flippa charges sellers an upfront listing fee ($49 for basic, up to $499 for premium placement) plus a success fee of 10-15% when the business sells. Premium listings get better visibility in search results and emails to buyers.
BusinessFinder charges no upfront fees for sellers. The only cost is a success fee upon sale, making it zero-risk to list. This model means sellers do not pay anything unless their business actually sells.
Flippa offers an auction-style experience for some listings, which can create competitive bidding situations. The platform has a large community and active forums. Due diligence is largely the buyer's responsibility, though Flippa offers some tools and services.
BusinessFinder provides a more structured buying experience with due diligence checklists, valuation guides, NDA-protected detailed information, and optional advisor support. The focus is on helping buyers make informed decisions with verified data.
BusinessFinder and Flippa serve different segments. Flippa has the largest selection of listings including very small websites ($500+), but listing quality varies widely. BusinessFinder focuses on verified, quality listings with transparent financials and provides more structured support throughout the transaction. For serious acquisitions, BusinessFinder offers a more curated experience.
Flippa charges sellers a listing fee ($49-$499 depending on the plan) plus a success fee (10-15%). Buyers may also pay a small buyer fee. BusinessFinder charges no upfront listing fees — only a success fee (10-15%) when the business sells. Both platforms are free for buyers to browse.
Flippa is a legitimate marketplace, but because it is open and accepts a wide range of listings, buyers need to be more cautious with due diligence. Some listings may have inflated metrics or unverified financials. BusinessFinder verifies financials on all listings, providing an additional layer of trust.
Flippa typically has more total listings due to its open marketplace model that accepts businesses of all sizes, including very small websites and domains. BusinessFinder has fewer but more curated listings, focusing on verified businesses with transparent financial data.
Flippa accepts websites of almost any size, making it suitable for selling starter sites, domains, and small projects. BusinessFinder focuses on established, profitable businesses, so very small or pre-revenue sites may be better suited for Flippa.
Browse thousands of verified online businesses for sale on BusinessFinder.