BusinessFinder vs Acquire.com: Complete Comparison 2026

A fair, honest comparison of BusinessFinder and Acquire.com (formerly MicroAcquire) to help you find the right marketplace for your SaaS or online business deal.

TL;DR

Acquire.com (formerly MicroAcquire) is a SaaS-focused marketplace with a buyer paywall ($390-$780/year) and a quality-first approach. BusinessFinder covers all digital business categories, is free for buyers, and provides verified financials on every listing. Choose Acquire.com for a SaaS-specific buyer community; choose BusinessFinder for broader categories, no buyer fees, and a wider range of deal sizes.

Side-by-Side Comparison

FeatureBusinessFinderAcquire.com
Founded20202020 (as MicroAcquire)
FocusAll digital business categoriesSaaS and tech startups
Deal Size Range$10K — $10M+$10K — $50M+
Seller FeesSuccess fee only (10-15%)Free to list (premium plans available)
Buyer FeesFree$390-$780/year subscription
CategoriesSaaS, E-com, Content, Agency, Apps, MarketplacesPrimarily SaaS and tech startups
Financial VerificationAll listings verifiedSeller-reported with optional verification
EscrowYes, includedYes, via Escrow.com
Buyer AccessFree, NDA-gated detailsPaywall for full access
Best ForAll digital business buyers, multi-categorySaaS-focused buyers willing to pay for access

Business Focus and Categories

Acquire.com built its reputation as a SaaS-first marketplace. The majority of listings are software businesses, from early-stage startups to established SaaS platforms. This specialization means a concentrated community of SaaS buyers and sellers who understand the nuances of software valuations, MRR/ARR metrics, and churn rates.

BusinessFinder takes a broader approach, listing all major digital business categories: SaaS, e-commerce, content sites, agencies, marketplaces, and mobile apps. This gives buyers more options and allows sellers of non-SaaS businesses to access the same quality marketplace experience.

Pricing Model

Acquire.com's buyer paywall ($390 for basic, $780 for premium annual plans) is a unique model in the industry. This filters for serious buyers, but it also means you need to pay before you can fully evaluate whether the listings match your criteria. Sellers list for free on the basic plan.

BusinessFinder is free for buyers — you can browse all listings, sign NDAs, and connect with sellers at no cost. Sellers pay a success fee only when their business sells, making it zero-risk to list. This model removes barriers for both buyers and sellers.

Listing Quality

Acquire.com relies primarily on seller-reported financials with optional verification badges. The buyer paywall helps filter tire-kickers, which can mean more serious inquiries for sellers. The platform has grown rapidly since 2020, attracting high-quality SaaS listings.

BusinessFinder verifies financials on all listings through payment processor statements and analytics data. This mandatory verification provides consistent trust across every listing, regardless of size or category.

Choose Acquire.com If...

  • You are specifically looking to buy or sell a SaaS business
  • You are willing to pay for a focused buyer community
  • You want a SaaS-specific marketplace experience
  • You are a seller who wants to list for free
  • You want access to tech startup and VC-backed acquisitions

Choose BusinessFinder If...

  • You want to browse and buy for free (no subscription required)
  • You are interested in multiple business categories, not just SaaS
  • You want all listings to have verified financials
  • You want structured due diligence support and resources
  • You are a seller who wants a zero-risk success-fee-only model

Frequently Asked Questions

Is BusinessFinder better than Acquire.com?

It depends on what you are buying or selling. Acquire.com focuses primarily on SaaS and tech startups, while BusinessFinder covers all digital business categories including SaaS, e-commerce, content sites, agencies, and apps. Acquire.com charges buyers a subscription fee ($390-$780/year), whereas BusinessFinder is free for buyers. For SaaS-only acquisitions, both are strong options. For broader business types, BusinessFinder offers more variety.

Does Acquire.com charge buyers?

Yes. Acquire.com uses a buyer paywall model where buyers must pay $390-$780 per year to access seller contact information and detailed listings. BusinessFinder is completely free for buyers to browse listings, sign NDAs, and connect with sellers.

What types of businesses does Acquire.com list?

Acquire.com (formerly MicroAcquire) focuses primarily on SaaS companies and tech startups. While they have expanded somewhat, the majority of listings are software businesses. BusinessFinder lists SaaS, e-commerce, content sites, agencies, marketplaces, and mobile apps, providing a broader range of digital business opportunities.

Which platform is better for selling a SaaS business?

Both platforms are strong for SaaS sales. Acquire.com has a focused SaaS buyer community and streamlined listing process. BusinessFinder offers a wider buyer pool that includes both SaaS-specific buyers and general digital business acquirers, potentially reaching more qualified buyers. Both verify financials and provide transaction support.

Is Acquire.com the same as MicroAcquire?

Yes. Acquire.com was originally named MicroAcquire and rebranded in 2022. The platform, features, and team remain the same. The rebrand reflected the company expanding beyond micro-acquisitions to larger deals.

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